Sales slowed down? Abysmal return on advertising expenses?
There's a term we use in the entrepreneurial world, if you're not using a focused, targeted strategy for your marketing efforts, we call it "Spray and Pray".
That's where you're throwing your money at advertising that may reach a lot of people, but doesn't convert them. The problem could be your message, your imaging, your copy, or your placement.
It could be all of these.
The goal of our fact-based, data-driven approach is to find the best market opportunities for your organization. An effective marketing strategy addresses these important questions:
Which products and services should we generate revenue with?
Which market segments should we target?
What is our unique selling proposition?
What sets us apart from the competition
What prices should we be charging?
How do we create awareness for our organization?
How can we most effectively generate leads?
We take a comprehensive approach to answering these questions using a process tailored to you. The decisions that impact your future should be based on solid information and insight, not wishful thinking, guesswork, anecdotal information, or by copying the competition.